7 Side-Hustle Ideas for Entrepreneurs Over the Age of 55

It’s possible to be a successful entrepreneur at any age. However, starting a side-business as you near retirement has unique advantages, including your years of experience, extensive professional network, and (upcoming) schedule flexibility. One thing you will have available when you retire is more time. Why not use it to make an extra income? Here

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Perhaps it is Time for a New Type of Business Plan?

Lately, I’ve been rethinking Business Plans. On the one hand – in the consulting, finance, investor and academic world – what is meant by a Business Plan is a fairly comprehensive research project. It includes a thorough analysis of issues including customers, markets, competitors, pricing, marketing strategies, risks, which is always followed with detailed multi-paged

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10 Reasons Why Customers aren’t Buying from You

Let’s face it. Running a new business is extremely challenging. It would help if you had every opportunity to attract potential customers to your business. However, for some unknown reason, customers are just not buying from you. Why? Here are the ten most likely reason potential customer are not buying your products or services: 1.

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Love Your Competitors!

Although most entrepreneurs dream of having a market all to themselves, it has been shown that you’re probably better off with having some kind of competition. People usually think that with no competition the entire market for their product or service will be theirs. If nobody is competing in your space, it’s probably safe to

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Cultivating Entrepreneurship Amongst Children

Colour inside the lines, use your inside voice, always ask for permission, don’t talk to strangers, don’t talk when the grownups are talking, wait your turn in line. The list goes on and on of what children are told to do while growing up. Unfortunately, children are consistently hearing messages at a young age that

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8 Books on Word-of-Mouth Marketing You Need to Read

Word of mouth marketing is the oldest, most cost-efficient, and most effective way to create customers and grow any business. Research shows that word of mouth remains the most likely way that consumers make purchase decisions, and that effect is even stronger among younger consumers. Despite its importance, word of mouth is somewhat under-represented in

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