Perhaps it is Time for a New Type of Business Plan?

Lately, I’ve been rethinking Business Plans. On the one hand – in the consulting, finance, investor and academic world – what is meant by a Business Plan is a fairly comprehensive research project. It includes a thorough analysis of issues including customers, markets, competitors, pricing, marketing strategies, risks, which is always followed with detailed multi-paged

10 Reasons Why Customers aren’t Buying from You

Let’s face it. Running a new business is extremely challenging. It would help if you had every opportunity to attract potential customers to your business. However, for some unknown reason, customers are just not buying from you. Why? Here are the ten most likely reason potential customer are not buying your products or services: 1.

Love Your Competitors!

Although most entrepreneurs dream of having a market all to themselves, it has been shown that you’re probably better off with having some kind of competition. People usually think that with no competition the entire market for their product or service will be theirs. If nobody is competing in your space, it’s probably safe to

Cultivating Entrepreneurship Amongst Children

Colour inside the lines, use your inside voice, always ask for permission, don’t talk to strangers, don’t talk when the grownups are talking, wait your turn in line. The list goes on and on of what children are told to do while growing up. Unfortunately, children are consistently hearing messages at a young age that

8 Books on Word-of-Mouth Marketing You Need to Read

Word of mouth marketing is the oldest, most cost-efficient, and most effective way to create customers and grow any business. Research shows that word of mouth remains the most likely way that consumers make purchase decisions, and that effect is even stronger among younger consumers. Despite its importance, word of mouth is somewhat under-represented in

12 Reasons to Start a Blog for your Business

Have you not yet launched a blog for your business? What are you waiting for? If it’s justification you need, then look no further. If you run a small business, chances are you are wondering if blogging is worth the time and effort. The short answer is a resounding YES! Blogging on a frequent basis is

What’s Your Marketing Message to Generations Y and Z?

Getting clients and prospects to engage with your start-up business is like learning a new language. It doesn’t simply just happen over a weekend. It takes time and practice to truly become fluent in speaking the “marketing language” of your clients. So what different dialects should you include in your start-up company’s marketing language to

Are You a Lone Wolf? A Solopreneur…

Trying to do too much by yourself can be detrimental to your business. Being a one-man band or solo entrepreneur (‘solopreneur’) has tremendous advantages: you can set your own schedule, and create your own destiny without having to deal with the hassles of hiring or management. While this approach offers maximum independence and is ideal for

There Is Never Enough Time!

Running a small business can be a juggling act. Entrepreneurs must make important decisions on the company’s future, without neglecting the more banal responsibilities of keeping on top of emails and accounts. Time management is essential to ensure no part of the business is ignored. Time Management is the creation of tools and processes that