The Business Plan – Is it Time for a New Approach? Lately, I’ve been rethinking Business Plans. On the one hand – in the consulting, finance, investor and academic world – what is meant by a Business Plan is a fairly comprehensive research project. It includes a thorough analysis of issues including customers, markets, competitors,
Startup Dreams is the most beautiful and nerve-wracking part of a Startup Journey. But time is not always available to fulfil your Startup Dreams. Time is King. The nonsense you and I grew up with telling us that Cash is King is worthless. If you don’t have time, what will a large bank account mean?
Blog Writing is a difficult task, especially if you have to write new articles for your business at least once a fortnight. Have you not yet launched a blog for your business? What are you waiting for? If it’s the justification you need, then look no further. If you run a small business, chances are
It’s possible to be a successful entrepreneur at any age. However, starting a side-business as you near retirement has unique advantages, including your years of experience, extensive professional network, and (upcoming) schedule flexibility. One thing you will have available when you retire is more time. Why not use it to make an extra income? Here
Let’s face it. Running a new business is extremely challenging. It would help if you had every opportunity to attract potential customers to your business. However, for some unknown reason, customers are just not buying from you. Why? Here are the ten most likely reason potential customer are not buying your products or services: 1.
Although most entrepreneurs dream of having a market all to themselves, it has been shown that you’re probably better off with having some kind of competition. People usually think that with no competition the entire market for their product or service will be theirs. If nobody is competing in your space, it’s probably safe to
Colour inside the lines, use your inside voice, always ask for permission, don’t talk to strangers, don’t talk when the grownups are talking, wait your turn in line. The list goes on and on of what children are told to do while growing up. Unfortunately, children are consistently hearing messages at a young age that
Word of mouth marketing is the oldest, most cost-efficient, and most effective way to create customers and grow any business. Research shows that word of mouth remains the most likely way that consumers make purchase decisions, and that effect is even stronger among younger consumers. Despite its importance, word of mouth is somewhat under-represented in
Trying to do too much by yourself can be detrimental to your business. Being a one-man band or solo entrepreneur (‘solopreneur’) has tremendous advantages: you can set your own schedule, and create your own destiny without having to deal with the hassles of hiring or management. While this approach offers maximum independence and is ideal for