Generation Y and Z

Generation Y and Z and the Absolute Importance of your Marketing Message

Marketing to Generation Y and Z can be a daunting task. Getting clients and prospects to engage with your start-up business is like learning a new language. It doesn’t simply just happen over a weekend. It takes time and practice to truly become fluent in speaking the “marketing language” of your clients. So what different

Market Research Conducted on a Limited Budget

Market Research Conducted on a Limited Budget

Question: Market research is vital to understand the business environment in which I will operate. I am in the process of starting my own business. Part of this process is writing a business plan to present to potential investors, which should include reliable market research. My business is a new Female Clothing Boutique selling bespoke

Love Your Competitors!

Love Your Competitors!

Although most entrepreneurs dream of having a market all to themselves, it has been shown that you’re probably better off with having some kind of competition. People usually think that with no competition the entire market for their product or service will be theirs. If nobody is competing in your space, it’s probably safe to

8 Books on Word-of-Mouth Marketing You Need to Read

8 Books on Word-of-Mouth Marketing You Need to Read

Word of mouth marketing is the oldest, most cost-efficient, and most effective way to create customers and grow any business. Research shows that word of mouth remains the most likely way that consumers make purchase decisions, and that effect is even stronger among younger consumers.   Despite its importance, word of mouth is somewhat under-represented

Business Opportunities as a Social Media Influencer

Business Opportunities as a Social Media Influencer

These days, no matter whether you are on Instagram, Facebook, or YouTube, there are hundreds of Social Medial Influencers. A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach. Read More: A Little