There may be multiple Reasons Why Customers Don’t Buy from You. Let’s face it. Running a new business is extremely challenging. It would help if you had every opportunity to attract potential customers to your business. However, customers are just not buying from you for some unknown reason. Why?
Here are the 10 Possible Negative Reasons Why Customers Don’t Buy From You:
Reasons Why Customers Don’t Buy 1 » You are targeting the wrong customer: Does your target customer have the ability to buy? Do they use the internet? Do they look on the internet for the product or service you offer? If the answer is ‘no’ to any of these questions, you target the wrong customer.
Reasons Why Customers Don’t Buy 2 » You offer a suspiciously low price: If your price is so low it is hardly unbelievable, it will make customers wary of buying from you. Customers understand that quality often costs more. They believe that prices that seem “too good to be true” are often just that. Avoid setting prices too low for your products or services.
Reasons Why Customers Don’t Buy 3 » You make it too difficult to order: The more steps you put between the customer and the completed order, the less likely the customer will complete the request. If the order form goes beyond three ‘clicks’, many customers will bail out and not bother ordering. If you require the customer to print out an order form, scan it, and email it, you won’t see many orders. Make the order process easy. Alternatively, be prepared to lose customers.
Reasons Why Customers Don’t Buy 4 » You make the customers wait too long: When a customer decides to buy, they want the product as quickly as possible. They do not want to wait days or weeks to receive the product, and they will be discouraged from ordering if you can’t ensure fast delivery. You can increase orders by including the phrases ‘immediate’ or ‘overnight’ delivery.
Reasons Why Customers Don’t Buy 5 » Potential customers can’t find you: If customers can’t easily find your website using common search phrases entered on Google, there is little chance they will buy from you. To resolve this problem, optimise your web pages for high search engine visibility, and purchase Google Ads for keywords that potential customers are likely to search for.
Reasons Why Customers Don’t Buy 6 » Potential customers don’t believe you: If customers do find your web page but are immediately turned off by a design or sales approach that lacks credibility, they won’t buy from you. To build credibility, have a well-designed web page, have no misspelt words, no unbelievable claims, and include elements that increase credibility.
Reasons Why Customers Don’t Buy 7 » Potential customers don’t understand what you are offering: If you confuse potential customers, you lose potential customers. Craft your web message, so customers know what you are offering – and don’t require them to follow a maze or read 10,000 words to discover what your product or service is.
Reasons Why Customers Don’t Buy 8 » Potential customers see no compelling reason to buy: Is there a compelling reason customers should purchase from you? Without a compelling reason, the customer will likely postpone the decision until they find a compelling reason elsewhere. Offer one or more bonuses, free overnight shipping, or anything that gives the customer an immediate reason to purchase now.
Reasons Why Customers Don’t Buy 9 » You have a technical breakdown on your site: Does your order processing system (shopping cart) work properly? (Have you tried placing an order to see what happens?) Does your ‘contact us’ system work? (Have you tried it?) Does your email list work? (Have you tried it?) Failures in any of your website’s technical systems can be costing you orders. Be sure to test these systems yourself to see what your customers experience. When did you last test all these?
Reasons Why Customers Don’t Buy 10 » Customers aren’t looking for your product or service: Hard as it may be to believe, there is always a chance that customers aren’t interested in the product you are offering. Products do go out of style, and services do go out of demand.